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Introduction

This document makes clear to students:

o

What they have to do to be awarded the diploma

o

Course rationale, structure and content

o

Course regulations

o

What services students can expect in return for their fees

o

Programme delivery

o

Student support

o

Quality enhancement

The document is part of our pledge to employers who may wish to sponsor their employees on the programme.

It is also a formal document for any discussions with external bodies that may wish to recognise or support the diploma and its individual modules.

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Rationale

Almost five million UK employees currently participate in a share (and/or share option) plan at their place of work. Planning, introducing and managing employee share ownership schemes demands a high degree of professionalism by both front office and back office staff. This is a growing business, which is very much in the national interest, in the words of UK Chancellor of the Exchequer, Gordon Brown. He sees employee share ownership as a key element in the battle to improve UK plc’s lagging productivity record.

Businesses introduce employee share schemes for many different reasons – including providing incentives and rewards, encouraging retention and increased productivity and building corporate identity, whether in a single firm or in a complex international organisation. Esop professionals need to understand not only employer motivation, but also that of the employee.

The practical issues involved in working in the Esop industry require a good understanding of the legal and regulatory aspects of schemes, trusteeship, financial implications of share ownership, the impact of the tax regime and above all, scheme administration and member communication.

Leading firms in the industry have recognised the need for specific training for practitioners in the early stages of their career, whether working in the company, perhaps in payroll or HR, or in a specialist firm providing a wide range of Esop support services. They have therefore created four e-based distance-learning modules, which can be taken singly or as a group to gain a Diploma in Employee Share Ownership Studies.

The course is offered in electronic distance learning mode in recognition that this medium is most suitable for those who wish to combine study with work.

Whatever new employees’ degree specialisms or A-level subjects, they need both a sound grounding in the mechanics of schemes and a rounded view of the wider social and economic issues. This course provides the necessary context for their specialist knowledge and specific work experience. It should make staff aware when they need to call in a senior practitioner or a specialist for specific help on more complex or sensitive operational and structural Esop plan issues.

The Diploma in Employee Share Ownership Studies is being launched by the Esop Institute with its advisory committee, under the auspices of the European Centre for Employee Ownership.

The European Centre arranges an annual forum and carries out research projects with the support of the European Commission. It is a sister organisation of the Esop Centre founded by Malcolm Hurlston in 1988 to bring the Esop (employee share ownership plan) to Europe.

Hurlstons, which administers the Centres, provides administrative backing to the Diploma, acting as registrar.

Academically the Diploma will be controlled by its own academic advisory committee, chaired by Terry Burke, course director.

The advisory committee consists of Michael Kemsley of Cyril Sweett Ltd, Sarah Pickering of Ernst & Young, Malcolm Hurlston of Hurlstons and The Employee Share Ownership Centre and David Pett of Pinsent Masons. The committee is responsible for the academic content and the examination standards.

The diploma has been designed to be gained by distance learning alone. (Malcolm Hurlston, visiting professor at the University of Westminster, is a former director of the Association of British Correspondence Colleges).

Under the guidance of the academic advisory committee, the programme has been designed to meet the needs of share scheme practitioners dealing with the UK companies and the HR and payroll departments of participating quoted companies. It is expected that firms will use the modules as part of their staff training programmes.

The diploma approximates to University Level 5 (second year degree level, intermediate stage of professional qualifications) and consists of four 15 UK credit modules, each requiring a notional input of 150 hours to cover all aspects of teaching, learning and assessment.

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Programme aims

1

To provide staff working in day-to-day administration of employee share schemes with the skills and knowledge required for the effective performance of their duties.

2

To ensure that holders of the diploma are fully aware of and engaged in working to professional standards.

3

To provide both a qualification for staff wishing to make a career in Esop administration and certificated specialist knowledge for those already qualified in related fields.

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Target students

The course will be taken mainly by staff working in schemes, whether in-house or in a specialist service company, either by graduates or equivalent recruits, or by established employees transferring into Esop work or looking for career development.

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Learning outcomes

Holders of the full diploma should be able to:

1

As an executive, handle the day-to-day administration of schemes, answering routine questions from employee stakeholders

2

Explain to employees any legal constraints under which their schemes operate, correctly referring inquirers for further professional, financial or other advice.

3

Assist in the establishment of a scheme, in terms of its legal structure, its financial viability and value to employees and the scheme’s likely contribution to the attainment of the business’ objectives.

4

To start to take on a more managerial role in the administration and development of schemes.

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Teaching, learning and assessment

Enrolled students are supplied with a syllabus and a study guide for each module. Learning materials are downloaded from a secure web site on a weekly basis. Each topic or learning unit will be complete in itself, with a self-test and an essay topic (outline model answer released the following week). There is also access to a bulletin board with Frequently Asked Questions and a facility for students to communicate on-line. Feedback will be via comments on the module’s assessed piece of work.

Individual client companies will be encouraged to provide in-house, or other, support to their students. Students will be encouraged to form mutually supportive learning or study groups. An opportunity for student interaction is offered by the Institute website, which has a discussion forum where students can meet to facilitate learning. Although this is a distance-learning programme delivered via the internet, the Institute may offer students the chance to attend a summer school.

Assessment will be by a mixture of coursework, 30 per cent (typically a short essay or report, submitted by timed email, to a deadline) and examination, 70 per cent.

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Diploma structure

The diploma consists of four equal modules, each consisting of approximately ten topics, plus an introduction and a summary, each topic requiring approximately a week’s work. In addition time will be required for assessment, including examination revision. The normal study pattern will be to take two modules in semester 1 and two in semester 2, with an examination at the end of each semester. However some students may prefer to space their studies over a longer time period, or to simply take one module of special interest to them.

The modules can be taken in almost any order, but students are advised to take the introductory module first. There are two entry points a year, in autumn and spring. There are examinations at the end of each semester.

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The modules

1

Introduction to employee share schemes

Costs and benefits to staff and employers of introducing employee share schemes, historical and comparative background, basic information on nature of schemes.

2

How do employee share schemes work in practice?

Trust deeds and plan rules; process from drafting scheme to implementation and system development; communication and launch activities; reporting; maturity and retention issues.

3

UK legal (non-tax) considerations

Legal framework, corporate governance of schemes, duties of care, data protection, potential pitfalls, EU directives, takeover and merger situations.

4

Taxation

Tax benefits to scheme members, corporation tax implications, onshore and offshore trusts, approved and unapproved schemes.

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Admissions requirements

Students will normally be expected to have GCSE or equivalent qualification in Mathematics and English, with education normally to degree level, or good A level standard. However these requirements can be waived in the light of the applicant’s working experience. It is anticipated that many students will be recent graduates, with one or two years’ experience in employee share schemes.

It is also expected that candidates will be working in the share schemes industry. If people will wish to apply from outside the Esop community, such applications will be considered on their merits.

Admission to the diploma will be at the discretion of the Registrar, taking account of the above criteria.

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Employment prospects

Firms will use the diploma as part of their own staff training and the qualification will confirm status, provide evidence of management potential or allow a more generally qualified staff member to specialise in Esop administration, management or development.

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Student support

Each student will receive detailed syllabus and a study guide, which will provide references to useful texts and learning materials. Information will be via the Institute website using suitable software. Registration and payment of fees will also be received electronically.

The Registrar will provide a help line and email contact to provide advice to students on procedural matters and access to a Frequently Asked Questions board. The Esop Centre will encourage employers to take a positive attitude to the diploma course and, if the student so requests, to provide support to any student whom they employ. The Institute will relay selected student queries to practitioner members for guidance, where necessary.

Students will be invited to complete an electronic questionnaire on both the module and the programme. The findings will be presented to an Advisory Committee, who will be able to recommend changes and require reports on actions taken and resultant outcomes from the Registrar.

The Institute may in time, with the help of members, develop other services for candidates and for successful graduates, such as access to further CPD, or career guidance, or seminars and conferences.

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Quality processes

The quality of the diploma, in terms of both monitoring standards (including industry relevance) and the student experience, is the responsibility of the academic advisory committee of the Esop Institute. Credibility of the qualification depends critically on its acceptance by major players in the sector, on the integrity of the assessment regime and its academic standing with external bodies.

To ensure this, the Institute has appointed a Chief Examiner to support the committee. The academic advisory committee will be empowered to co-opt additional members to the committee to provide specific expertise and a further measure of external scrutiny.

The Registrar is an employee of Hurlstons, which administers the Esop Centre. This is a fractional appointment.

The academic advisory committee, together with the Chief Examiner and the Registrar, approves the overall diploma specification and its constituent parts. It will also be responsible for approving amendments to the scheme.

The academic advisory committee will receive a report each year from the Registrar and can require the implementation of an Action Plan by the Registrar, based on the evidence of the report, to be made during the coming year.

The Annual report will cover recruitment and retention, student progression and achievement, disciplinary issues, student feedback, reports on any content and delivery modifications and the Chief Examiner’s report on standards and assessment processes.

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Company support

Company support is likely to be strong and ideally the company sponsoring the student will appoint a mentor to help the student work their way through the learning materials.

A particular problem that affects many students, even good ones, is motivation and self discipline – it is easy to put off study to another day, especially if you have done a full day’s work. This often results in relying on swotting things up on the eve of the examination in order to get by. The trouble with this is that you will learn little and retain even less – it is much more profitable to be a good student. This is where a company mentor can help – a brief weekly ‘tutorial’ to check progress, clear up any confusions and misunderstandings and a valuable moment for reflection and sharing experience.

However do not expect them to do the self-test questions or assignments – these are to help you learn. This is your diploma – you do the learning, you get the benefits.

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Last modified: Friday, 20 March 2009, 10:48 AM


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